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MPO promotes eco-design with WeDo

WeDo Professional, the Coty Group's new eco-ethical brand, offers a range of vegan and animal cruelty-free products. beyond the composition and quality of its ingredients,

WeDo Professional wished to follow through on its convictions by calling on MPO to design and manufacture sustainable packaging that is 100% recyclable, a unique packaging with a low environmental impact for two of the brand's new products.

The consumer is the main actor in an approach in favour of the environment, but the involvement of all design and manufacturing activities is essential to achieve eco-efficiency.