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MPO supports Rochas in the development of its kit 100% carboard



To exclusively present its new fragrance to its teams, the Rochas brand entrusted MPO with the creation of an original and ecological discovery kit.

 

This original kit presents Girl, a floral and vegan fragrance composed of 90% natural ingredients. Girl is also a fragrance dedicated to a generation that is committed to the environment, with an eco-designed bottle made from 40% recycled glass.

 

MPO developed the project with the Rochas team and contributed to the design of the case and its manufacture, as well as the complete co-packing of the kit with all the elements processed in a 100% recycled microflute packaging printed in flexography on both sides.

 

MPO's teams also took care of the complete packaging of the kit, with the products placed in recycled kraft shavings and the kit closed with a string and a 100% recycled kraft card personalised with the name of the receiver.

 

A committed initiative for sustainable beauty and responsible consumption!