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Interview with Clara Corvée, PR and Partnerships Manager at Prêt à Pousser

Focus on Prêt à Pousser, a 100% Eco MPO partner




  • Clara Corvée,

    PR & Partnerships Manager


Talk to us about Prêt à Pousser.

Prêt à Pousser started its activity in 2013 by creating and marketing do-it-yourself mushroom kits.

The idea was to democratise home-growing. We then decided to go further by creating Lilo, a smart indoor vegetable garden to grow herbs and flowers.

Today, more than 100,000 apprentice gardeners grow fresh herbs, baby vegetables, tomatoes, lettuce and flowers all year round at home!


What is the range of your offer?

We offer nearly 60 plant capsules to be grown exclusively in indoor vegetable gardens. The range expands every month with herbs, varied and original salads, flowers, ornamental plants and many other mini fruits and vegetables.

Thanks to the application, you can keep a growing diary and not miss any stage.

We rely on a network of partners with over 300 shops in France alone. Nature & Découvertes, FNAC, Boulanger, Darty, Truffaut and many concept stores. For several months now, Prêt à Pousser has also been developing internationally with distribution in several European stores.


What is the philosophy of Prêt à Pousser?

At Prêt à Pousser, we believe in the benefits of a renewed contact with plants, for greener and tastier days!

You no longer need to have a green thumb to grow herbs, salads, baby vegetables or flowers. Everyone can grow plants easily, all year round and experience the growing process!

Prêt à Pousser wants to reconnect people, especially urban people, with the green. Too many people do not know how plants are born!

For example, did you know that the pepper, before becoming the delicious fruit we all love, is first a flower, which must be pollinated to become a small red pepper?

Nature is full of surprises, and by offering everyone the opportunity to have a little touch of green at home, right in front of their eyes, we are contributing, in our own way, to reconnect people with plants.

By realising that nature is wonderful, but also fragile, we hope that people will realise that it must be respected.


How are your convictions incorporated into your packaging?

Just like our products, our packaging is sustainable and is part of a committed approach! The cardboard used to manufacture our Prêt à Pousser boxes is FSC certified and comes from responsibly managed forests. Our products are part of a virtuous process of respect for the environment.


What were MPO's strengths in meeting your needs?

Most importantly, MPO listens carefully to our needs and proposes tailor-made solutions.

In addition, the MPO's teams are responsive and supportive throughout the process.