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The Most Wanted, a 100% cardboard perfume box for Azzaro

In collaboration with the L'Oréal group, MPO has designed a 100% cardboard perfume box for the launch of Azzaro's The Most Wanted.

To do so, MPO has developed a short circuit system of rigid recycled cardboard tray. This patented innovation ensures that the products are held in place optimally. The black tinted tray and the tray cover printed with the box colours offer a very aesthetic result.

A complete operation managed by the MPO teams, from design to manufacture of the boxes.